A walk around the new S40 is rewarded with small pleasures. The design is lovely, subtle and original but mostly very clean: Scandinavian simplicity at its artistic best. Clearly, Volvo doesn't do boxes any more with its sedans. From a distance the S40 looks somewhat like an Audi A4, which is its primary competition, but when you look again you appreciate the unique soft snub nose. Form followed function, as short overall length was a primary engineering objective. Sexiness was a styling objective, and the S40 achieves both.
Rounded front corners (but mostly the new engine package) enable this shortness, and the rear corners are pushed in as well, giving the S40 an overall stylish shape. A classy contribution is the lack of chrome, with the normal bits, from window trim to ding guards, all being black or body colored. The doors are slightly convex, as opposed to the previous concave shape, and high shoulders make the occupants feel protected.
The S40 is a Volvo from any angle, but head-on it's unmistakable with its dark eggcrate grille with the diagonal Volvo slash in center. The headlamps bend horizontally from the sweetly flared fenders toward the grille, with three visible lamps: one rectangular, one round and one trapezoidal. The front air dam is divided by two splitters into three neat sections.
Meanwhile the rear end is sharp, and when viewed in silhouette with the soft snub front end, gives the car direction. The eye is further led along by rocker panels that are slightly wider in the rear, giving the illusion of forward rake and more motion. More dramatically, the sloping roofline quickly meets an abrupt and lipless rear deck; the distance between the bottom of the glass and the 90-degree edge of the deck is not much more than a foot. Yet all the lines, including the rear hips, cascade smoothly together.
The license plate indent is clean, unlike many others. The smooth rear bumper rides over two stainless exhaust tips, pointing conspicuously and curiously down toward the ground; if they point down just to look cool, it works. The huge red taillights are trademark Volvo, each with a clear plastic band containing its backup light.
Last but not least, the optional 17-inch Saggita alloy wheels on our T5 test model, 14 spokes or seven twin-spokes depending on how you count, are some of the best-looking wheels we've seen in a long time. Volvo hasn't missed a single opportunity to make the S40 look terrific.
Like many new cars nowadays, the Volvo S40 is built on a component-sharing strategy with other car companies partly and jointly owned by a giant one. In this case Ford is that giant company and the S40 shares components with the Mazda3 and a European-market Ford Focus that isn't sold in the U.S. But in the big picture that's a mere footnote, for its lack of importance to the car-buyer or the individuality of the car.
